About Justin Champaign
Motive lighting designer Justin Champaign and his grandfather shared a passion for automobiles, which led to
industrial design studies in transportation design at the Academy of Art. But a summer job introduced him to
furniture design, and he transferred to the California College of Art to study furniture design. A Design Within
Reach-sponsored course, led by industrial designer Brian Kane, exposed Champaign to the contract furniture
market, and things clicked. The relationship with Kane led to a job at contract furniture manufacturer Metro,
part of the Steelcase portfolio. Metro evolved into Coalesse, and Champaign became its first industrial
designer, involved in all aspects of the business, including brand development. Champaign’s interests turned to
power, which he saw as an essential component to furniture but lacking the thoughtfulness it deserved. This
interest took Champaign to Pablo Lighting, where he worked at the intersection of craft and technology,
designing one of the first lighting and USB charging products on the market.
Motive is a sophisticated family of
lights that blurs the line between indoor and outdoor lighting to create out-of-the-ordinary
settings. Designed by Justin Champaign, Motive celebrates the beauty of illumination and its
interaction with architecture, objects, and space. The luminaires’ neutral sculptural form addresses an array of
applications for buildings and grounds, pathways, social spaces, and high-profile areas such as art
installations and entrances.
Area lights are available with a clear or diffused lens. The clear lens has lambertian distribution, and the
diffused lens has Type 4 and Type 5 distributions. Poles are 10’-high and 12’-high and taper from 4” at the base
to 3” at the top. The fixture is 18” in diameter. The dimmable light is offered in 2700K, 3000K, 3500K, and
4000K temperatures, and is UL listed. The cast aluminum light is available in a full color palette and finished
with Landscape Forms’ proprietary Pangard II® HAPS, VOC, and lead-free polyester powdercoat. An optional 7-pin
connector is available.