Each of the urban elements are designed to enhance the experience of architecture, landscape and social encounter in the city – to make the experience of being in the city more interesting, comfortable, and friendly. The company approaches outdoor lighting as light rather than lamps, and outdoor furniture as furniture rather than objects. Its urban elements transcend national borders and the interior/exterior divide. They bring the inside out, transitioning from the house to the street to make open-air living rooms in public space.