Landscape Forms Appoints Jaipur Living President & CEO Asha Chaudhary to Board of Directors
Kalamazoo, MI – November 16, 2021 – Landscape Forms, North America’s leading designer and manufacturer of high-design, site furniture, structure, LED lighting, and accessories, is pleased to announce the appointment of Asha Chaudhary to its Board of Directors.
Chaudhary began her career at Jaipur Living’s Indian manufacturing facility, rising through the ranks to eventually become President & CEO of the growing textile company. Her leadership and expertise in design and home décor has brought rapid expansion to Jaipur Living, shaping the company into an innovator in the design world, establishing collaborative relationships with leading designers while also celebrating the culture and artistic integrity of local artisans.
“Throughout her career, Asha has demonstrated a remarkable commitment to the values of Design, Culture and Craft—values we hold as guiding principles at Landscape Forms,” says CEO Marjorie Simmons. “She has also prioritized the preservation and elevation of the culture and people surrounding artisan textiles -- creating new opportunities for personal growth, development and entrepreneurship through her commitment to compassion, inclusion and participation. I simply can’t imagine a better fit for us."
“I’m excited to be serving on the board of directors for Landscape Forms,” Chaudhary says. "It is an honor to be able to partner with a dynamic company that has a clear purpose and is very much aligned and committed to the culture and values on which Jaipur Living was founded—taking care of people, passion for innovative design, dedication to high quality and continuing to steward the spirit of fine craftsmanship. It is a talented group and I look forward to being able to contribute to the company’s continued growth and culture of participation, integrity and responsibility.”
“We are extremely pleased to welcome Asha,” says Bill Main, Landscape Forms Chairman of the Board. “She is uniquely qualified and well-suited to help us deliver great design, culture and craft in a world full of new opportunities and choices. As we enter our fifty-third year of serving customers, employees, owners and other constituents, we are very fortunate to have Asha join our team. She brings an innovative spirit, an honorable commitment to her values and an engaging personality. We look forward to working with her.”
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The company is headquartered in Kalamazoo, Michigan, and includes Kornegay Design, located in Phoenix, Arizona, and Loll Designs, in Duluth, Minnesota, in its family of brands. It has sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses; and familiar brand leaders such as Harvard University, Linked In, New York Central Park Conservancy, Bryant Park, Google, Coca Cola, Oculus, U.S. Tennis Association (USTA), Nike, National Museum of African American History (Washington, D.C.), Barclays Center, Adidas, Children’s Hospital of Philadelphia, Microsoft, and Uber. We’ve been named one of the Best Workplaces in Manufacturing & Production for 2020 by Fortune magazine, Michigan Manufacturer of the Year for 2020 by the Michigan Manufacturers Association, and by 269 Magazine as one of Southwest Michigan’s Wonderful Workplaces.