Forms, Inc. (“LFI” or “we” or “us”).
respect your privacy and are committed to protecting your personal data. This
you visit our Website (regardless of where you visit it from) and tell you
about your privacy rights.
By using our Website, you consent to the data practices described
IMPORTANT INFORMATION AND WHO WE ARE
THE DATA WE COLLECT ABOUT YOU
HOW WE COLLECT YOUR PERSONAL DATA
HOW WE USE YOUR PERSONAL DATA
DISCLOSURES OF YOUR PERSONAL DATA
7. DATA RETENTION
8. YOUR RIGHTS
9. CALIFORNIA RESIDENTS’ PRIVACY
INFORMATION AND WHO WE ARE
LFI is the industry leader in integrated
solutions of high-design site furniture, advanced LED lighting, structure, and
custom environments. For more than 50 years we have developed and created
solutions that help designers and other clients achieve beautiful, functional
landscapes that enhance the experience of outdoor space. Our secret is simple.
Design, Culture and Craft drive everything we do.
Purpose of this Privacy
how LFI collects and processes your personal data through your use of this
Website, including any data you may provide through this Website when you sign
up to our newsletter, or purchase a product or service. We do not sell your
personal data. We may use your personal data that you provide to market our
products to you.
together with this Website’s
provide on specific occasions when we are collecting or processing personal
data about you so that you are fully aware of how and why we are using your
Salesforce’s Pardot platform for our B2B Marketing Automation and CRM.
LFI’s Contact Information
Landscape Forms, Inc.
Our contact details are:
Privacy Officer: Director of IT
Email address: email@example.com
Postal address: 7800 E. Michigan Avenue, Kalamazoo,
Changes to this Privacy
Policy and Your Duty to Notify Us of Changes
We will notify you of any changes to this Privacy
Policy. It is important that the personal data we hold about you is accurate
and current. Please keep us informed if your personal data changes during your
relationship with us.
This Website may include links to
third-party websites, plug-ins and applications. Clicking on those links or
enabling those connections may allow third parties to collect or share data
about you. We do not control these third-party websites and are not responsible
for their privacy statements. When you leave our Website, we encourage you to
DATA WE COLLECT ABOUT YOU
data, or personal information, means any information about an individual from
which that person can be identified.
or our service providers may collect, use, store and transfer different kinds
of personal data about you which we have grouped together follows:
Identity Data includes
first name, last name, username or similar identifier, date of birth, and
Contact Data includes
billing address, delivery address, email address and telephone numbers.
Financial Data includes
payment card details, account numbers, expiration dates.
Transaction Data includes
details about payments to and from you and other details of products and
services you have purchased from us.
Technical Data includes
internet protocol (IP) address, your login data, browser type and version, time
zone setting and location, browser plug-in types and versions, operating system
and platform and other technology on the devices you use to access this Website.
Profile Data includes
your username and password, purchases or orders made by you, your interests,
preferences, feedback and survey responses.
Usage Data includes
information about how you use our Website, products and services.
Marketing and Communications Data includes your preferences in receiving marketing from us
and our third parties and your communication preferences.
use some of the personal information you provide us to conduct some level of
automated decision-making -- for example, we use certain personal information
(for example, IP addresses or payment information) to automatically block
certain potentially fraudulent transactions for a short period of time. We
will not collect materially different information than the categories of
information described above without first providing you notice.
Canadian and European Union Users
may collect personal data from Canadian and European Union users. If you are
from the European Union or Canada, by using this Website, you consent to the
transfer, processing, and storage of your data in the United States. You have
rights, as set forth below, with respect to your information. If you do not
consent to the transfer of your information, you must cease using this Website.
This Website is not intended for children and we do
not knowingly collect data from children consistent with the U.S. Children’s
Online Privacy Protection Act. If we learn that we have received information
directly from a child under age 13 without the parent or legal guardian’s
verified consent, we will use that information only to respond to the
child/parent/guardian to inform the child that he or she may not use the
3. HOW WE COLLECT YOUR PERSONAL DATA
use different methods to collect data from and about you including through:
Direct interactions. You
may give us your personal data by filling in forms or by corresponding with us
by post, phone, email or otherwise. This includes personal data you provide
apply for our products
create an account on
customize, your profile on the Website;
subscribe to our
service or publications;
request marketing to
be sent to you;
donate to our
conduct a survey; or
give us some feedback.
Automated technologies or interactions. As you interact with our Website, we may automatically
collect data about your equipment, browsing actions and patterns. We collect
this personal data by using cookies, and other similar technologies. Please see
Third-party sources. We may receive personal data about you from various third
parties including our third-party service providers. We employ other companies and individuals to
perform functions upon our behalf. Examples include storing and analyzing data,
providing search results and links (including paid listings and links),
providing customer service, and payment processing. They have access to user
information needed to perform their functions, but may not use it for other
4. HOW WE USE YOUR PERSONAL DATA
will only use your personal data when the law allows us to. Most commonly, we
will use your personal data in the following circumstances: (a) where we need
to perform the contract we are about to enter into or have entered into with
you; (b) where it is necessary for our legitimate interests (or those of a
third party) and your interests and rights do not override those interests; (c)
where we need to comply with a legal or regulatory obligation. We use your data
in the following ways:
To register you as a
To process and deliver
your order, manage payments, fees, and charges;
To manage our
relationship with you;
To deliver pop-up
reminders of items in your cart;
To enable you to
complete a survey;
To administer and
protect our Website;
To deliver relevant
Website content to you;
To use data analytics
to improve our Website, products/services, marketing, customer relationships
To respond to law
enforcement requests and as required by applicable law, court order, or
To make suggestions
and recommendations to you about goods or services that may be of interest to
We will not use the personal information
we collected for materially different, unrelated, or incompatible purposes
without providing you notice.
Email and Text
Messaging Marketing and Outreach
We strive to provide you
with choices regarding certain personal data uses, particularly around
marketing. You can manage the marketing and outreach we provide to you by
opting out, which is described in the “Opting Out” section below.
You can ask us to stop
sending you marketing messages at any time by replying to a marketing email
with “unsubscribe” in the subject line, clicking “unsubscribe” in the marketing
email itself, or by Contacting us at any time.
By entering your phone
number into our Website, you consent to receive marketing messages at the
number provided. Consent is not a condition of purchase. Message and data rates
may apply. Message frequency varies. Reply HELP for help or STOP to cancel.
We may place “cookies” on
the browser of your computer. Cookies are small pieces of information that are
stored by your browser on your computer’s hard drive. Cookies may enhance the
convenience and use of the Website. For example, the information provided
through cookies may be used to recognize you as a previous user of the Website
(so you do not have to enter your personal information every time), offer
personalized information for your use, and otherwise facilitate your experience
using the Website. You may choose to decline cookies if your browser permits,
but doing so may affect your ability to access or use certain features of the
We may also utilize web
beacons on our Website. A “web beacon,” also known as an Internet tag, pixel tag
or clear GIF, links web pages to web servers and their cookies and may be used
to transmit information collected through cookies back to a web server. The
information collected through these automated means may include information
that we gather and store about your visit to, and use of, the Website, such as
your IP address, type of browser and operating system used, date and time you
access the Website, pages you visit, and, if you linked to the Website from
another website, the address of that website. This data does not include
Personal Information and is not treated as Personal Information under this
an IP address to information that is personally identifiable.
OF YOUR PERSONAL DATA
We do not sell, trade, or
otherwise transfer to outside parties your personally identifiable information.
This does not include trusted third parties who assist us in operating our
site, conducting our business, or servicing you, so long as those parties agree
to keep this information confidential.
Those trusted third-party partners may:
Provide you and
members with various services
maintenance and security
Help us manage
Help us process and
fulfill orders, transactions, donations, or requests
may also release your information when we believe release is appropriate to
comply with the law, enforce our site policies, or protect ours or others’
rights, property, or safety.
6. DATA SECURITY
We have put in place appropriate security measures to
prevent your personal data from being accidentally lost, used or accessed in an
unauthorized way, altered or disclosed. In addition, we limit access to your
personal data to those employees, agents, contractors and other third parties
who have a business need to know. They will only process your personal data on
our instructions and they are subject to a duty of confidentiality.
have put in place procedures to deal with any suspected personal data breach
and will notify you and any applicable regulator of a breach where we are
legally required to do so.
7. DATA RETENTION
We will only retain your personal data for as long as
necessary to fulfil the purposes we collected it for, including for the purposes
of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal
data, we consider the amount, nature, and sensitivity of the personal data, the
potential risk of harm from unauthorized use or disclosure of your personal
data, the purposes for which we process your personal data and whether we can
achieve those purposes through other means, and the applicable legal
8. YOUR RIGHTS
certain circumstances, you have rights under data protection laws in relation
to your personal data. For example, you may have the right to do the following:
access to your personal data.
correction of your personal data.
erasure of your personal data.
to processing of your personal data.
restriction of processing your personal data.
transfer of your personal data.
to withdraw consent to us processing your personal data.
Inquiries or complaints regarding the processing
of personal data should be directed to LFI
at firstname.lastname@example.org. LFI commits to resolve complaints about our collection or use of your
9. CALIFORNIA RESIDENTS’ PRIVACY RIGHTS
This section only applies to California residents and supplements the
information described above. Because we value your privacy we have taken the
necessary precautions to be in compliance with the California Online Privacy
Protection Act (CCPA).
CCPA prohibits third parties who purchase the personal information we hold from
reselling it unless you have received explicit notice and an opportunity to
opt-out of further sales. As stated above, we do not sell your information.
The CCPA also gives you the right to know what
we have used your personal information for. Specifically, you have the right to
request what we used your personal information for over the past 12 months. You
may request information regarding the following:
• The categories of personal information we
collected about you.
• The categories of sources for the personal
information we collected about you.
• Our business or commercial purpose for
collecting that personal information.
• The categories of third parties with whom
we share that personal information.
• The specific pieces of personal information
we collected about you (also called a data portability request).
• If we sold or disclosed your personal
information for a business purpose, you would be entitled to know about the
categories of information sold and the business purpose for such sales. However,
we do not sell personal information.
addition to the right to know what we have used your personal information for
the CPPA gives you have the right to request the deletion of your personal
data. If such a request is made, subject to certain exceptions, we will delete
your personal data.
deny your deletion request if retaining the information is necessary for us or
our service provider(s) to:
• Complete the transaction for which we
collected the personal information, provide a good or service that you
requested, take actions reasonably anticipated within the context of our
ongoing business relationship with you, fulfill the terms of a written warranty
or product recall conducted in accordance with federal law, or otherwise
perform our contract with you.
• Detect security incidents, protect against
malicious, deceptive, fraudulent, or illegal activity, or prosecute those
responsible for such activities.
• Debug products to identify and repair
errors that impair existing intended functionality.
• Exercise free speech, ensure the right of
another consumer to exercise their free speech rights, or exercise another
right provided for by law.
• Comply with the California Electronic
Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
• Engage in public or peer-reviewed
scientific, historical, or statistical research in the public interest that
adheres to all other applicable ethics and privacy laws, when the information’s
deletion may likely render impossible or seriously impair the research’s
achievement, if you previously provided informed consent.
• Enable solely internal uses that are
reasonably aligned with consumer expectations based on your relationship with
• Comply with a legal obligation.
• Make other internal and lawful uses of that
information that are compatible with the context in which you provided it.
a request regarding the use or deletion of your personal data, please contact
us at email@example.com.
We endeavor to respond to a request within forty-five (45) days of its receipt.
If we require more time (up to [45/90] days), we will inform you of the reason
and extension period in writing. We will not discriminate against you for
exercising any of your CCPA rights.
LFI does not track its Users over time and
across third-party websites to provide targeted advertising and therefore or
does not respond to Do Not Track (DNT) signals.
“Shine the Light” law permits individual California residents to request
certain information regarding our disclosure of certain categories of Personal
Information to third parties for those third parties’ direct marketing
purposes. To make such a request, please contact us at firstname.lastname@example.org. This
request may be made no more than once per calendar year.