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Generation 50 Line Celebrates the Past and Future Landscape Forms
Kalamazoo, MI – May 6, 2019 – Celebrating 50 years of designing site solutions for outdoor environments, Landscape Forms introduces Generation 50, a line of benches and litter receptacles that is a modern interpretation of several of the company’s classic designs. Generation 50 is designed by Robert Chipman, who has partnered on a number of award-winning products for Landscape Forms since the early 1990s. Chipman, in another nod to the company’s legacy, is the nephew of John Chipman Sr., the landscape architect who founded Landscape Forms in 1969.
“Robert is our founder’s nephew, but, more importantly, Robert is a landscape architect designing for landscape architects,” says Landscape Forms CEO Richard Heriford. “He knows how they practice and what they value. Getting at the essence of form is the landscape designer’s goal. Generation 50 reflects that thinking in its simplified design and straightforward construction. It’s a new modern classic.”
Generation 50 expresses design features of several benches introduced in Landscape Forms’ earliest wood catalog.  “In a sense, this line represents the second generation of Landscape Forms’ original products,” says Robert Chipman. “We’re connecting our history to our future.”
“Generation 50 takes the best of our classic benches and interprets them in new ways and with new technologies,” says Landscape Forms Chief Creative Officer Kirt Martin. “Today we use sophisticated forms of manufacturing that create precise, detailed products - high-tech converging with the classic beauty of craft and form.”
An angular, diamond-shaped base detail and beveled or curved wood slat edges are common elements among the Generation 50 benches. Generation 50’s many options and universal application and aesthetics fit multiple site designs and uses. Benches with or without backs; in traditional, cantilevered, top-of-wall mounted, and wall-mounted styles; with curved or straight face boards; and available in two arm styles or armless; and litter receptacles, comprise the line. Benches and litter receptacles are constructed of cast aluminum, steel, and wood, including thermally modified ash, a domestically sourced, sustainable material.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The company is headquartered in Kalamazoo, Michigan, with manufacturing facilities in Kalamazoo and Phoenix, Arizona, and sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses; and familiar brand leaders such as Harvard University, Linked In, New York Central Park Conservancy, Bryant Park, Google, Coca Cola, Oculus, U.S. Tennis Association (USTA), Nike, National Museum of African American History (Washington, D.C.), Barclays Center, Adidas, Children’s Hospital of Philadelphia, Microsoft, and Uber.
​​​​​Michelle Oswald
Landscape Forms
​​​​Karen Booking