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Chris Smith-Petersen Joins Landscape Forms Lighting Team as Regional Sales Representative for the Northeast Region
​​​​Kalamazoo, MI – July 27, 2023 Landscape Forms is pleased to announce the appointment of Chris Smith-Petersen as its new lighting-dedicated Regional Sales Representative for the Northeast Region, providing lighting sales support in Michigan, Ohio, Pennsylvania, New York, New Hampshire, Massachusetts, Connecticut, Vermont, Rhode Island, and Maine. He will also be supporting Ontario, Quebec, and the Canadian Maritimes. In this role, Smith-Petersen focus on specification sales within the electrical channel and further partnerships with Landscape Forms’ lighting agencies and lighting designers.
With his extensive background in the lighting industry, Smith-Petersen brings a wealth of knowledge and genuine passion for enhancing people’s experiences with light. Smith-Petersen’s journey into the lighting industry was unique. Beginning his career as a psychiatric clinician at a community hospital, he developed a passion for working with people and a keen sense of the relationship between people and their environments, including the importance and effects of lighting. After exploring different paths, including website design and marketing, Smith-Petersen found his true calling in sales for a lighting company, where he discovered a perfect blend of working with people and technology. “Learning how to enrich people's experience with complex lighting systems was the best of all worlds,” says Smith-Petersen. “I am grateful to have collaborated with some of the finest lighting designers, architects and engineers in North America. Helping them positively impact people's lives with light is incredibly fulfilling.”
Throughout his lighting career, Smith-Petersen has held various roles in sales, product marketing, and business development. He has served as the primary contact for several lighting industry organizations, including IALD, IES, and AIA, and has been instrumental in developing lighting educational training and certification programs for both internal teams and external partners. “Everything in my 25-year career has led me to this opportunity,” says Smith-Petersen. “Combining my technical understanding of lighting with my experience in sales, education, and product marketing, I am eager to elevate Landscape Forms' lighting business in the Northeast.”  
“Chris’ diverse career in product marketing and sales combined with his breath of relationships and regional experience in the Northeast region make him a perfect fit at Landscape Forms,” says Landscape Forms Lighting President Jordan Agustin. “In this role, Chris continues our focus of reaching the electrical engineering and lighting design communities in the Northeast. His experience is invaluable as we continue to set the standard in the market for outdoor design and placemaking.” Smith-Petersen is a certified lighting consultant. He attended the University of Denver and Boston University. Outside of work, he loves to spend time outdoors and enjoys skiing, kayaking, fly fishing, sailing, and mushroom foraging. Smith-Petersen lives in Ipswich, Massachusetts.   

Chris Smith-Petersen can be reached at Learn more about our lighting support services and tools​.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. Headquartered in Kalamazoo, Michigan, the family of brands includes Loll Designs located in Duluth, Minnesota; Summit Furniture in Monterey, California; and Kornegay Design in Phoenix, Arizona. It has sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses; and familiar brand leaders such as Harvard University, Linked In, New York Central Park Conservancy, Bryant Park, Google, Coca Cola, Oculus, U.S. Tennis Association (USTA), Nike, National Museum of African American History (Washington, D.C.), Barclays Center, Adidas, Children’s Hospital of Philadelphia, Microsoft, and Uber. Landscape Forms has been named one of the Best Workplaces in Manufacturing & Production for 2020, 2021, and 2022 by Fortune magazine, Michigan Manufacturer of the Year by the Michigan Manufacturers Association, and by 269 Magazine as one of Southwest Michigan’s Wonderful Workplaces.
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Moira Gilligan
Landscape Forms
Karen Brooking