designed by frog.
Frog Design applies its world class talent to address the challenges of companies competing in rapidly changing marketplaces and is distinguished by its process of concurrent, multidisciplinary innovation, which rapidly delivers high impact products, services and brand enhancements. Frog has designed some of the market’s most significant products, including the Sony Trinitron, the Apple Computer and Disney Cruise Lines. Headquartered in California’s Silicon Valley, it has additional offices in the US and Germany. The 35 Collection created in collaboration with Landscape Forms is the first integrated site furniture collection designed specifically to foster social interaction in outdoor spaces.
Guide is an illuminated bollard for pedestrian wayfinding, and one of three new additions to the 35 Collection of site elements created with design innovator frog. Its striking form consists of three cast aluminum panels of different heights surrounding a large optical element that houses LEDs arranged in vertical arrays. Light is emitted through the vertical slits between panels at 120 degree angles, illuminating the pathway area to the right and left of each bollard to create an overlapping pattern of light along the path. Unlit and removable versions are also available.