Central Park Conservancy
designed by Landor.
Landor is a branding creation and strategy company founded in 1941 by Walter Landor, widely regarded as the father of branding. The firm, renamed Landor Associates, has offices in Asia, Europe, and South America, and has earned acclaim for creating some of the world’s strongest brands including FedEx, BMW, BP, Citi, KFC, JAL, PepsiCo and the new logo for the World Trade Center. Long a specialist in packaging design, the company recently re-entered the product design arena with a 2014 Cannes Lion award-winning product: a recycling receptacle designed for the Central Park Conservancy, engineered and manufactured by Landscape Forms. The Conservancy Recycling System is now offered exclusively by Landscape Forms as a standard product.
The Central Park Conservancy Recycling System combines high form and humble function. The leading design and branding firm Landor designed it as a custom solution for the non-profit Central Park Conservancy to advance environmental stewardship at the world’s most famous urban park. The three-unit system, first developed and produced by Landscape Forms Studio 431, has proven itself on the job, earned multiple design awards, and been adopted as a Landscape Forms standard product. Inspired by the classic 1930s Central Park bench, the vibrant design cleverly turns the hooped arms and seat slats of the original on end, re- envisioning them for a new purpose. Cast aluminum units are identical in size and shape, different in color and the size of top openings that identify receptacles for cans and bottles, paper, and waste.